TREE OF TÉNÉRÉ

Out in the barren Black Rock Desert stood the Tree of Ténéré. The life size climbable tree featured the largest 3D LED display ever created. I worked with the Symmety Labs team to engineer the optics of the 25,000 illuminated leaves. At night, 175,000 LEDs hidden within the leaves begin to glow, creating vibrant light that echo seasonal color pallets and organic moment.